The success of your business heavily relies on a
Powerful Online Presence
Learn how to cultivate and maintain a powerful online presence today!
If your web presence is strong,
you can reach thousands of potential clients with the click of a button.
We know that trying to build your online presence can seem overwhelming, though.
Maybe these questions are running through your head…
- How can I create the perfect name and logo for my business?
- Does it matter how I set up my business profiles on Facebook, Instagram, YouTube, and Vimeo?
- I’ve heard about people using Google My Business… what even is it? Do I need it? If so, how do I set it up and how can I use it to attract more clients?
- Should I save myself the time and effort and just dish out hundreds or even thousands of dollars to hire a professional web designer to create my website? Or should I attempt to save some money by doing it myself and just hope that it turns out looking decent?
- If I do decide to do it myself, how can I build a website that will help me attract and land more clients?
- What about SEO? I’ve heard that it’s important, but it seems complicated.
- Do I really need a portfolio? Will it help me land my first clients? How can I build a portfolio if I haven’t had any paid jobs yet?
If you’re asking yourself these questions, we don’t blame you.
Starting a business and growing your online presence can be a daunting task
if you don’t have someone there to help you and guide you at every step of the process.
That’s why we created…
Powerful Online Presence.
What will you learn?
This comprehensive course will walk you through the entire process of choosing your name and logo, setting up your social media profiles, building your website and optimizing it through implementing effective SEO practices, and creating a great portfolio that will help you land your first clients (and beyond).
If you’re looking for guidance as you grow your business, this course will help you to establish the strong online presence necessary to scale your business quickly and efficiently.
What exactly does this course cover?
In the course, you’ll learn exactly how to:
- Decide on a business name and check its availability.
- Easily and affordably create a logo for your business.
- Create effective Facebook Business, Instagram, YouTube, and Vimeo pages/profiles.
- Set up and use Google My Business.
- Create and design an affordable website that is user-friendly and builds trust with your clients.
- Use search engine optimization (SEO) to help your website rank higher on Google searches, which will allow potential clients to find your business quicker and easier.
- Build a strong, comprehensive portfolio that showcases your work and helps you land more jobs.
As you can see, this course will show you how to create an online presence that will attract potential clients and build trust.
Meet Your Instructors:
David Young, Founder and Chief Instructor
David is the founder of Drone Launch Academy. He holds an FAA Private Pilot Certificate and is also an FAA-certified Advanced Ground Instructor. In the past few years, he has grown Drone Launch Academy into a 7-figure business.
Prior to starting Drone Launch Academy, David also had a consulting business where he landed big clients like Google and other startup clients, helping them with accounting and data analysis. He’s started multiple businesses over the years, which has given him firsthand insight and knowledge about building a business from scratch.
David is also a Certified Public Accountant. He’s had the chance to teach over 18,000 students (and counting!) all about drones. David will teach you all about starting your very own successful drone business.
Steve Russell, Guest Instructor, SEO Expert
Steve is the Director of Analytics here at Drone Launch Academy. He also handles our search engine optimization (SEO). Steve has worked with organizations like Prudential Global Investment Management and the Department of Justice.
Steve will teach you how to optimize your website and content so that search engines will rank your website higher, which will make it easier for people to find you!
Course Curriculum:
| Introduction To Powerful Online Presence |
|---|
| Welcome! |
| Be Findable 1 - Name and Logo |
|---|
| 1 - Introduction: Name and Logo |
| 2 - Thoughts on Choosing a Business Name |
| 3 - Business Name Availability |
| 4 - Finding and Purchasing a Domain Name |
| 5 - Creating Your Logo (Canva or Fiverr) |
| Be Findable 2 - Social Profiles |
|---|
| 1 - Introduction: Social Profiles |
| 2 - Facebook Business Page Setup Walkthrough |
| 3 - Instagram Account Setup Walkthrough |
| 4 - YouTube Setup Walkthrough |
| 5 - Vimeo Setup Walkthrough |
| Google My Business (GMB) |
|---|
| 1 - Introduction |
| 2 - What is Google My Business and Why Does it Matter? |
| 3 - How to Set Up Google My Business |
| 4 - Link to Other Social Profiles |
| 5 - What to Have on Your GMB Listing |
| 6 - GMB Posts |
| 7 - Importance of GMB Reviews |
| Principles for a Great Website |
|---|
| 1 - Introduction |
| 2 - The Purpose of Your Website |
| 3 - Showcase Your Work and Educate |
| 4 - Build Personal and Emotional Connections |
| 5 - Establish Professional Competency and Trust |
| 6 - Contact and Call To Action |
| 7 - Mobile Friendliness |
| 8 - Website Builder Recommendations |
| Search Engine Optimization (SEO) Fundamentals |
|---|
| 1 - Introduction |
| 2 - What is SEO and Why is it Important? |
| 3 - What Google Looks For |
| 4 - Optimizing Your Webpages |
| 5 - Keyword Research |
| 6 - Backlinks: What Are They and How to Get Them |
| 7 - Improving Website Visitor Interaction to Boost SEO |
| Building Your Website |
|---|
| 1 - Introduction |
| 2 - Registering Your Domain |
| 3 - Creating a Squarespace Account and Choosing a Template |
| 4 - Connecting Your Domain to Squarespace |
| 5 - Adding Your Logo |
| 6 - Adding Background Video and Logo |
| 7 - Creating Your Pages |
| 8 - Filling Out Your Header Section |
| 9 - Building Out Your Home Page |
| 10 - Setting Up Social Media Links |
| 11 - Adding Your Instagram Feed |
| 12 - Fonts and Colors |
| 13 - Setting Up Your Portfolio Page |
| 14 - About Page, Part 1: Setup |
| 15 - About Page, Part 2: Writing Your Story |
| 16 - About Page, Part 3: Formatting |
| 17 - Your "Contact" Page |
| 18 - Your "Get A Quote" Page |
| 19 - Optimize For SEO |
| 20 - Set Up and Link Google Search Console |
| Building Your Portfolio |
|---|
| 1 - Introduction |
| 2 - Why Do You Need a Portfolio? |
| 3 - What Should You Put in Your Portfolio |
| 4 - Three Ways to Build Your Portfolio |
| 5 - Maximum Findability |
| 6 - Nine Examples of Good and Bad Portfolios |